Answer Financial

Answer Financial, an insurance company, wanted to convince Human Resources Directors to offer Answer’s products to employees as part of their employee benefits program. The challenge was to distinguish the benefit to the employee from the benefit to the HR Director and the company, while drawing a connection between the two. I also wanted the concept to support a graphic approach that would stand out from the typical ad appearing in HR trade magazines. 

Don Rosenfield             415-339-9495                   @DonRosenfield

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